Koollage: Turn your web content into portable, flexible groupware that looks great on mobile phones… for free.

I have just turned the Digital Biographer blog into what I call a BlogPod in around five minutes with the amazing Koollage service.

The results: you can see below – and you can subscribe to the feed of my Koollage BlogPod, Embed it in your own pages, and of course absorb its contents elegantly on your mobile phone. It looks especially funky on an iPhone, with horizontal and vertical versions specifically to take advantage of the iPhone’s ability to use both formats.

An elegant feature is the ability to conduct a search within the Koollage Editor, and then select search results content added from blogs, including images. Although there might be copyright issues involved in this, fair use is obviously allowed. One of the interesting elements buit in is the ability for readers to add comments to any page in your Koollage content (and you get an email with this comment immediately), and to make your Koollage a group application, meaning that others can collaborate to create and update the content with other Koollage associates.

The service is still in beta, so has a few edges to knock off and features to tidy, but as you can see, it works, it’s very nicely designed, and it’s likely to be very viral. The site where you can join and create Koollage Pods for free, is also a growing community, so you can search for other users and their Koollage Pod (Plog) creations.

I for one can see the travel industry getting excited about using this – a City Guide Koollage of Hotels, Restaurants, and Transport Services made available to travellers hitting the ground at an airport makes sense… and a mashup with a Maps / GPS application would appear a logical move for what is obviously a very mobile application.

What uses you can see for this way on enclosing and displaying information?

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